Introduction First impressions are everything, and we see so many properties let down by a description that is too short and has no personality. Hostelworld.com is here to help you do justice to your property and boost your bookings with a really great property description. Getting started Before you start to write your property description, sit down with a pen and paper and think about how you would like to portray your property. Make a list of your property’s best bits. Include the features that you’re really proud of, as well as those that always receive admiring comments. Have a look at your customers reviews to see what has stood out for previous guests. Try to include your property name several times in your description, as this will also help you to appear in search engine results. “Jolly Swagman Backpackers is a fun, clean, spacious hostel overlooking a plaza on a nice, quiet street only five minutes from the nightlife of King’s Cross. It’s got everything a backpacker could need, from friendly staff to ‘nice party offers with free drinks and great people.„